CRAIG RAPIHANA
CALL (970) 390-5911
I HELP BUSINESS OWNERS, LIKE YOU, SUCCESSFULLY LAUNCH PRODUCTS, THE RIGHT WAY!
"Gain Exclusive Insights into Validation, COGS, and Manufacturing – The Essentials for a Successful Product Launch!"
ABOUT CRAIG RAPIHANA
Inventor & Co-Founder of The LazyBunz Waterfloat And The Flipfork Brand.
Craig is an accomplished individual who has successfully developed, built, and sold two consecutive multi-million dollar brands, both of which were later acquired. Notably, he has achieved $50+million in sales on HSN and recently completed a product data process system.
What sets Craig apart is not only his consulting expertise but also his firsthand experience in building and selling personal multi-million dollar brands.
This real-world experience, coupled with his proven go-to-market
strategy, both on and off Amazon, is what truly resonates with people.
Craig's daily guidance and readily shared fast track solutions can significantly enhance your business operations and financial success.
HSN Product Host - Home Improvement.
Manufacturing and Sourcing.
Amazon and Online Platform Specialist.
Brand & Product Developer.
Investor & Fraction CPO & COO.
ABOUT CRAIG RAPIHANA
Inventor & Co-Founder of The LazyBunz Waterfloat And The Flipfork Brand.
Craig is an accomplished individual who has successfully developed, built, and sold two consecutive multi-million dollar brands, both of which were later acquired.
Notably, he has achieved $50+million in sales on HSN and recently completed a product data process system.
What sets Craig apart is not only his consulting expertise but also his firsthand experience in building and selling personal multi-million dollar brands.
This real-world experience, coupled with his proven go-to-market strategy, both on and off Amazon, is what truly resonates with people.
Craig's daily guidance and readily shared fast track solutions can significantly enhance your business operations and financial success.
HSN Product Host - Home Improvement.
Manufacturing and Sourcing.
Amazon and Online Platform Specialist.
Brand & Product Developer.
Investor & Fraction CPO & COO.
Over $75M
In LIVE TV sales
Multi-Million Brands
Built From Scratch
Over 12,000
Products sold in 1 day
Manufactured
Over 200 products
Optimized
Over 450 products
Retail
Sold In Largest Retailers
Everything starts with what you need to know, and What to Avoid!
"Let me guide you in mastering your Cost of Goods Sold (COGS), mentor you through the process, and help you build a robust product line—so you avoid the common pitfalls that crush cash flow before your business even takes off. Together, we’ll lay a solid foundation to ensure your product and cash flow thrive right from the start."
Check Out Some of The Brands we Are Currently Invested In.
Over $75M
In LIVE TV sales
Multi-Million Brands
Built From Scratch
Over 12,000
Products sold in 1 day
Manufactured
Over 200 products
Optimized
Over 450 products
Retail
Sold In Largest Retailers
Check Out The Current Brands we Are Invested In.
Do You Invest?
Yes, I'm looking for 2-3 brands per year to partner with...If that's you - Click the link above , and let's chat!
market analyisis - who/what/HOW?
For New & Existing Brands
Conducting a market analysis is a must, and something I do, weather I'm working on a new brand, or an exsisting one. Studying the competition to understanding the niche is key, because we/you need to identifying the opportunities and challenges that lie ahead.
It's not only or beginner's, as many to all existing business have some form of their COGS, out of order. Some have lost their way, or are still struck at a 4-way stop sign. Just as a seasoned traveler studies maps and gathers intel about the places they'll traverse, a expert will always check his map, and that is a thorough market analysis. Which provides insights that seaoned sellers will always use, letting data guide strategic decisions. It's this intelligents that ensures clarity and confidence.
market analysis
PICKING THE RIGHT ROADMAP
For New Brands
As a owner, choosing the right roadmap for your business is a critical decision that can either drive your venture to new levels of success or impede its growth. It all comes down to selecting the optimal strategic move based on data analysis. This choice will determine the direction of your business and the financial resources required. To make a difference, it's crucial to grasp the actual cost of goods and identify the opportunities and pitfalls hidden within your data.
Getting Launched
Getting Dialed In or Launched:
For Existing Brands in The Marketplace
The optimization journey for your business involves getting dialed in on refining your operations, offers, conversions and overall strategy. It's about identifying roadblocks and making the necessary changes needed to align with the best in your niche, and the evolving demands of the market you sell in. This will also allow you to explore current COGS, and make necessary manufacturing Improvemnts - if needed.
Optimizing
Mentored and Training to Operate and Grow the Business:
For Business Owners
Receiving mentorship and training is like assembling a skilled expedition team. Each mentor serves as a guide, bringing unique skills and experiences to the table. This phase is about building a team that complements your vision and values, overcoming challenges, and reaching new heights. Just as a well-coordinated team contributes to the overall success of a journey, mentorship and training equip individuals with the knowledge and skills needed to navigate the ever-changing business landscape. It's the final push towards scaling new summits and achieving sustained growth.